Email UsWE ARE CLOSE TO YOU AND YOUR PROPERTY!
As a LOCAL BROKER we are the BEST CHOICE to represent you.
We know the area well, the Neighbors, the Markets, the Schools, and so much more! When you choose a
Broker, make sure they know the area! Many Brokers try to specialize in too many areas, and really do not
know any one area well. There is only so much time during the day. And with the vastness of our City and
traffic being what it is, please do yourself a favor and choose a LOCAL BROKER to represent your most
valuable investment.
AS A LOCAL BROKER, THE PRICE IS RIGHT!
Nobody knows your area like BRUCE JAY ASSOCIATES.
We pride ourselves on knowing the values surrounding your property. So, we advise you to set your price
at, or just above, the true value of your property. This way we are able to achieve TOP DOLLAR for
your property! Other Brokers sometimes suggest too high of a price for your property. Although it
sounds appealing, you sadly discover that you are on the market for a very long time, and your agent is
always asking for a listing extension.
The old adage is so true:
If your property is listed at the right price, your property will be SOLD!
PROPERTY BROCHURE
Quality BROCHURES (in black & white and color) sent to brokers, at the property, and available by fax.
Probably the most important form of marketing. When a potential Buyer visits your property on a
scheduled appointment, many questions are asked and answered. When they go home that evening,
the viewing of your property is just a memory.
The PROPERTY BROCHURE is all that remains on their kitchen table or coffee table to remind them of
the wonderful Features your property offered. And needless to say, a picture is truly worth a thousand
words. The PROPERTY BROCHURE will provide a DETAILED DESCRIPTION, and will keep your
prospective Buyer interested in your property!
MULTIPLE LISTING SERVICE
Truly the best way to expose your property to thousands of Agents!
Included is a photo and description of your property. We submit this to one or more of the real estate
computer networks of which we subscribe. Also available are multiple digital photographs (up to 8
pictures) to further exhibit the salient features of your property. Bruce Jay is hands-on when it comes to
the Multiple Listing Service Submission Information; all the REMARKS for your property are carefully
drafted to emphasize the outstanding features of your property!
INTERNET SERVICES
Your property will be exposed to a number of WEB SITES on the WORLD WIDE INTERNET.
International exposure guarantees you every opportunity to sell your property. We include
PHOTOGRAPHS and a DETAILED DESCRIPTION. And it works! We have had potential Buyers
contact us from as far away as Europe and Asia. In fact, we have clients that met us through our
INTERNET ACTIVITY, and we helped them purchase property in our LOCAL AREA. We further helped
them by MANAGING their newly purchased property when they returned to their Country.
FOR SALE SIGN
THIS IS SO IMPORTANT, and one of our most effective forms of advertising. Posting our distinct and
graphically attractive sign provides excellent local identity and visibility. This brings buyers to your
doorstep. Our sign is well known in your area! Did you know that we are the only effective Brokerage
Company in your area that uses a crisp and distinct deep blue sign? With so many
BRUCE JAY ASSOCIATES signs posted in and around your area we get many calls from Prospective
Buyers. If they don’t see your sign while driving around, they will see one of our other signs a few streets
away. We will still get their call, and we can then tell them about your property. With so many of our signs
already in your neighborhood, your prospective Buyers will surely be in contact with us!
SELECT PUBLICATIONS & LOCAL PAPERS
We believe in the TARGET APPROACH to MARKETING.
With this “targeting” strategy, we design a marketing plan that best locates your
TRUE POTENTIAL BUYER. Certain publications are more effective than others when marketing
a particular property. The publications used vary for many reasons. Some areas are best suited for
ENTERTAINMENT PUBLICATIONS, such as THE HOLLYWOOD REPORTER and
THE DAILY VARIETY, or even the LA WEEKLY. Other areas are best suited for the legal and economic
community, as found in the DOWNTOWN NEWS. And sometimes Local or Ethnic Publications are in order,
such as ASBAREZ (the Armenian News press), The Chinese Times or The Korean Times, just to name a
few. It is well known in the real estate community that the best publication is
THE LOS ANGELES TIMES, because it brings results! And THE LOS ANGELES TIMES offers
the opportunity of PHOTO ADVERTISEMENTS in their Local Insert to their Sunday Paper, as well as
THE LOS ANGELES TIMES – MAIN CLASSIFIED (which goes to a very WIDE AREA from
Long Beach to Santa Barbara, and from the San Gabriel Valley to Santa Monica). We advertise for results
(that is the essence of our Target Approach to Selling your Property), and depending upon the
response we receive, we will advertise in the LOS ANGELES TIMES MAIN CLASSIFIED or
PHOTO ADVERTISEMENTS in the Los Angeles Times Local Sunday Insert.
Truly it is worth every penny if it gets the property SOLD!
OPEN HOUSE (well, we call it an OPEN HOME)
And we have been known to not only offer refreshments to those that visit our OPEN HOME, but during
the holidays we give each prospect a present! They allow further exposure of your property to the
Brokerage community, and to prospective Buyers. Mostly occurring on Sunday, some consider an OPEN
HOME to be a method for Brokers to meet Buyers, and others consider it a possible security risk. We feel that
it is a strong source for locating a potential Buyer, so we place many OPEN HOME SIGNS to pull from all
areas surrounding your property. We are careful, and advise all our clients to secure their valuables, just to be
safe. We use discretion in planning your OPEN HOME, as your security is also our concern. But make no
mistake about it OPEN HOMES do work! People don’t buy what they can’t see, and an OPEN HOME is
sometimes the best solution!
COMPANY PREVIEWS
Our Associates are required to preview your property so they are immediately familiar. This first hand
exposure allows them to properly expose your property to their active buyers. Every bit helps and it is a
TEAM EFFORT!
BROKERS OPEN HOUSE
An important marketing tool that will expose your property to the active Brokerage Community.
Many Brokers, both in and out of our local marketing areas, may have a prospective Buyer that just might
be the right one for your property. Refreshments are served (and we clean up afterwards). We feel that
inspiring Brokers to preview your property is of utmost importance. Remember, out of sight, out of mind!
COOPERATION WITH BROKERS
Our Marketing plan is designed to SELL YOUR PROPERTY for TOP DOLLAR!
Therefore, we additionally focus on the Brokerage Community. Every real Buyer is working with at least
one Agent, and there are 55,000 agents in the County. Properly exposing your property to the Brokerage
Community gives you 10 times the power of any local marketing. In order to insure the maximum exposure
of your property, we maintain a strict policy of Full Cooperation with all qualified Agents wishing to show
your property. That is why our listings are submitted to Multiple Listing Services within one or more
Boards of Realtors. We believe in full exposure for the benefit of our clients.
PERSONAL SUPERVISION
From the first day of the listing period through the close of escrow, we will work closely with you.
We will share comments from Customers and other Brokers, which may guide us towards the sale of your
property. We are more than happy to discuss showing activity and detail ever-changing market conditions
while we endeavor to sell your property.
SECURITY: KEYS TO YOUR PROPERTY
Whenever possible, upon the issuance of keys, we will obtain a signed receipt from Agents that wish to
show your property. We treat your property as we would our own. And we do question those Brokers
that request a key to your property.
ELECTRONIC LOCK BOXES
We offer the most up-to-date Lock Boxes available. If you so choose, we will place an Electronic
Lock Box at your property. This will require an Agent to use a special electric key, which records the
identity of the Agent and the time of showing of the property, whenever used. We also offer a Standard
Dial Combination Lock Box, for your convenience. We will gladly discuss what is best for your property.
PROFESSIONAL ASSOCIATES
We stay in touch with real estate trends. We will provide you with the latest information on new laws and
local ordinances that affect the purchase or sale of your property. Ongoing attendance in seminars,
in-house training, and in-field experience all contribute to the successful handling of your real estate needs.
FOLLOW-UP
We follow up prospective Buyers consistently. And that makes a big difference, because sometimes a
Buyer needs a little nudge to make a big decision. It takes great tenacity to make it all happen, and we are
there every step of the way. During the Sale Process, we stay in contact with others, such as the Escrow
Company, the Title Company, the Termite Company, the Disclosure Providers, the Property Inspectors,
the underlying Lenders, and in some rare cases, the IRS, the State Franchise Tax Board, or even the
County Tax Assessor…just to name a few. The sale of your property requires Follow-Up! As they say,
it is so important that every ”I” is dotted, and every ”T” is crossed!
PROPERTY MANAGEMENT (We do that too!)
Bruce Jay Associates Property Management will prove to be invaluable when faced with a
Rent Control issue or a Defaulting Tenant issue regarding your property. Sometimes a little touch-up here
and there allows us to achieve TOP DOLLAR for your property, and our resources will prove to be a
great benefit to getting the job done! We have the resources to solve problems and protect your interest.
We even have professional repairmen available for the rare emergency that may arise during the sale of
your property!
MORTGAGE BROKERAGE SERVICES (We do that too!)
Through CAPITAL FINANCE (our Mortgage Company), we make sure the cash is in the Seller’s hand at
the close of escrow. From funding well over a thousand loans, we know how to judge a potential buyer’s
financial condition from Day One! We make sure that the job is completed, the escrow closes, and the
check is in your hand! It is so true; Experience counts every step of the way!
ONE MORE POINT
The buying population is sometimes persuaded with how much you say…and perhaps, what you don’t say!
We invariably capture both markets. With close to 30 years in the real estate profession, and a Degree in
Psychology from U.C.L.A., Bruce Jay holds the credentials to accomplish your business goals.
Bruce Jay was honored by the California Association of Realtors with the Exclusive Professional G.R.I.
Real Estate Designation, which is Recognized Nationally from the East Coast to the West Coast covering
Finance, Property Management and Residential Real Estate. Only the top 5% of all licensed Real Estate
Agents Nationwide hold the Prestigious G.R.I. Designation and are Top Performers in the Real Estate
Industry providing the highest level of professionalism and knowledge to the Business of Real Estate.
Bruce Jay was further honored as a Certified Residential Specialist with the California Association of
Realtors. This is achieved after a course of study prepared by the CAR and the successful close of 100’s
of transactions. The honored designation is ‘CRS.’
When an Offer arises, you want a clean and clear contract. And when it comes to contracts, nothing
beats education and experience. Bruce Jay has a few thousand Sale Transactions to his credit. And
Bruce Jay has the experience. When you decide to make a move, make it a successful decision with
a knowledgeable professional on your team.
Bruce Jay has what it takes to get the job done the right way!
Thank you for considering Bruce Jay Associates